Push ads on iPhone?

I’ve been lax about posting since becoming relatively employed once again, but wanted to feature this odd first. Apparently opting in to push notifications from an iPhone app means opting in to ads too. I got this one twice; once while playing the game, and a second time independent of anything. It just showed up. Interesting… Curious about whether this is a sweetheart deal with EA Games or something Apple is willing to let anyone do.